Friday 25 February 2011

Font Analysis

Analysis of fonts, we analysed two major different types of fonts, 'Serif' and 'San-Serif'. 

Using two film posters, it helped us understand what sort of film it is.

For Example:

The film 'Rocky' had a 'San-Serif' font - which are more typically used for headlines than for body text. They don't have the serifs at the ends of letters.
which was also in:
BOLD 
(which told us that he was brave),
BLOCK CAPITAL 
(this told us that he was a strong person).

However, the film 'Pearl Harbour' had a 'Serif ' font - which are widely used in traditional printed material such as books and newspapers. They are semi-structural details on the ends of most letters.
which was also in:
CAPITAL LETTERS 
(which gives a sense of organisation, just like in the army)


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